The business of wrestling: Behind the scenes of a wrestling company

The business of wrestling: Behind the scenes of a wrestling company

Wrestling has been a popular form of entertainment for decades, with its larger-than-life characters and high-energy matches captivating audiences worldwide. 

While many fans enjoy watching wrestling for the action and drama, there is a whole business aspect to the industry that is often overlooked. 

In this blog post, we will take a closer look at the wrestling business and explore what goes on behind the scenes of a wrestling company.

The business of wrestling: An overview

At its core, wrestling is a form of entertainment that involves performers (also known as wrestlers) engaging in scripted matches and storylines. These matches are typically held in front of live audiences or televised to a wider audience. 

Wrestling companies (also known as promotions) generate revenue through ticket sales, merchandise, and television deals.

Various wrestling promotions are operating worldwide, with the two most well-known being WWE (World Wrestling Entertainment) and AEW (All Elite Wrestling). WWE is the largest wrestling promotion in the world, with a global reach and a roster of wrestlers that includes some of the most well-known names in the industry.

 AEW, on the other hand, is a newer promotion founded in 2019 and is known for its focus on more athletic and realistic wrestling matches.

The wrestlers: The heart of the business

Wrestlers are the main attraction of wrestling promotions and are responsible for performing in matches and engaging with fans. 

Many wrestlers have a background in athletics or performing arts and undergo extensive training to learn the skills needed to succeed in the wrestling industry.

Wrestlers typically work on a contract basis, with their pay and schedule determined by their experience level and popularity. The highest-paid wrestlers can earn millions per year, while those just starting in the industry may earn significantly less. 

In addition to their pay, wrestlers also receive a percentage of merchandise sales featuring their likenesses and may receive additional income through appearances and sponsorships.

The creative team: The masterminds behind the scenes

While wrestlers perform in the ring, the creative team is responsible for developing the storylines and matches in which the wrestlers will participate. This includes writing scripts for promos (promotional segments), planning out matches, and deciding on character development for wrestlers.

The creative team is often led by a head writer, who works with a team of writers to come up with ideas and storylines. These ideas are then presented to the promotion’s management, who ultimately decides what will be included in shows. 

The creative team works closely with wrestlers to help bring their characters to life and ensure that matches are exciting and memorable for fans.

The production team: Making the magic happen

While the wrestlers and creative team are the driving forces behind wrestling shows, the production team is responsible for bringing everything together and making it happen. 

This includes setting up the ring, lighting, and other stage elements, as well as handling the audio and visual elements of the show.

The production team works closely with the creative team to ensure that the show runs smoothly and that all the necessary elements are in place. They also work with the wrestlers to ensure they have everything they need to perform at their best.

Watch wrestling free: How fans can access wrestling content

Wrestling fans have a variety of options when it comes to accessing wrestling content. Many promotions, including WWE and AEW, offer subscription-based streaming services that allow fans to watch live events and access a library of past matches and shows. 

These services are typically available on various devices, including smart TVs, smartphones, and tablets.

In addition to these streaming services, wrestling fans can access content through traditional cable and satellite providers and free streaming platforms like

These platforms typically offer a selection of past matches and shows and live streams of events from various wrestling promotions.


The wrestling business is complex and multifaceted, with many people and departments working behind the scenes to bring action and drama to fans. 

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