The nano influencer platforms are online platforms that link marketers with social media influencers in comparable sectors. For example, you can identify a market dedicated only to influencers in Instagram fashion, a YouTube influencer market dedicated exclusively to the right track, or to a single market where you can perform a search at a time.
Many of them are self-service influencer marketing platforms, allowing you to run influencer campaigns in-house rather than hiring an agency.
Influencer marketing agencies that have become large by the end of the day have given the benefit to provide all end-to-end solutions. There are several brands looking for nano influencers in India.
Who are Nano Influencers?
Nano influencers are a cost-effective, efficient, and, most importantly, a lucrative alternative to traditional influencer marketing. Consider them to be the popular students in school. They are liked by everyone without even trying. They just share their passions, whether it’s for their dogs, sports, cuisine, gaming, or fashion.
When we talk about nano influencers, many of us still believe that they are only related to small start-ups rather than being connected to high-budget advertisements. In reality, the world’s biggest brands are utilizing nano influencers at their best. Because they know that nano influencers contain their type of power which makes their community the most powerful.
Here are some brands that are already using the nano influencer trend:
- MAC Cosmetics – It is a well-known cosmetics brand. Every day, the number of nano-influencers on social media grows. A hitherto untapped advertising source. This is why Mac Cosmetics actively encourages small-town bloggers and frequently reposts their photographs and reviews on their page. Because they are genuine: actual reviews by real individuals, these sorts of recommendations are extremely useful for companies.
- IKEA – This popular brand influences the purchasing habits of those who enjoy the hygge style and want to make their homes cozier by upgrading their interior design. They employ the power of nano-influence to raise product awareness. IKEA invited 390 interior-loving influencers to utilize their 2019 catalog and shoot gorgeous images for their POD campaign.
- McDonald’s – We’ve all gone to McDonald’s once in our life. Everybody knows about their Big Mac Burger and how good it tastes. McDonald’s uses nano influencer platforms from all over the world by making them advertise their burgers on influencers’ Instagram, Facebook, and other social media sites.
- Dove – When a buddy gives you product recommendations, it’s far more personal than when you hear it from celebrities; it’s not a forced advertisement. You can see they are enthusiastic about the product. As a result, the suggestions of nano-influencers are more likely to result in new consumers. So, when Dove developed a new product, Exfoliating Body Polish, a scrub that not only exfoliates but also nourishes skin, they opted to work with nano-influencers to spread the word about it.
Influencer marketing will be dominated by nano-influencers in the future. These influencers, regardless of the size of your company, are a cost-effective and efficient approach to raising brand recognition and establishing a devoted following. The role of the nano- and micro-influencer will become increasingly more significant as media fragments, as brands looking for nano influencers in India. These influencers have large and active followings, with audiences that trust them and frequently make purchases based on their advice.