You’ve probably heard a lot about digital marketing agency in the past few years. In fact, you may have even tried it out for yourself. You might have set up a Facebook ad or run a Google AdWords campaign.
But what if we told you that traditional marketing is still better than digital marketing?
Believe it or not, there are a few key reasons why traditional marketing is still the king of advertising. In this article, we’ll list some of the main disadvantages of digital marketing and explain why traditional marketing is still a better option for most businesses.
The Disadvantages of Digital Marketing Agency
You might be wondering why traditional marketing is better than digital marketing. Let’s take a look at the disadvantages of digital marketing:
1. Digital marketing is expensive.
2. Digital marketing is impersonal.
3. Digital marketing is addictive.
4. Digital marketing is distracting.
You Can’t Connect With People
You can’t connect with people the way you can with traditional marketing. You can’t see their faces, you can’t hear their laughter, you can’t feel their touch. You’re reduced to a name, a number, an email address.
And that’s if people even bother to open your email. According to HubSpot, the average email open rate is just 21.73%. That means that 79.27% of your emails are going unread. Why? Probably because there’s just too much noise out there.
With traditional marketing, you have a one-on-one connection with your audience. You can speak to them directly, answer their questions and address their concerns. With digital marketing, all of that is lost. You’re reduced to a faceless entity that people can ignore with impunity.
There’s No Personal Touch
One of the biggest disadvantages of digital marketing is the lack of a personal touch. When you’re marketing your business online, you’re typically communicating with potential customers through a screen, whether that’s a computer, phone, or tablet. And that takes away the personal aspect of marketing.
You can’t shake someone’s hand, look them in the eye, and introduce yourself when you’re marketing online. You can’t build a relationship with someone through digital marketing. You can’t establish trust. And that’s a huge disadvantage in today’s world, where people are more likely to buy from businesses they trust.
You Don’t Own Your Platform
When you’re doing digital marketing, you’re not just relying on your own website to get the word out there. You’re also relying on social media platforms, search engines, and other websites to drive traffic to your site.
And the thing is, you don’t own any of those platforms. They can change their algorithms at any time, which can completely change how your marketing campaigns are performing.
Take Facebook, for example. They recently made a change to their algorithm that caused business Pages to get less reach. And that meant that businesses who were relying on Facebook to reach their target audience had to find a new way to reach them.
But with traditional marketing, you don’t have to worry about that. You own your marketing channels, so you can control how your message is being seen by your target audience.
It’s Not Tangible
Think about it—when was the last time you saw a billboard and thought, “Oh, that’s a great ad!”? Probably never, right? And the reason for that is because traditional marketing is tangible. You can see it, feel it, touch it. It’s real.
Digital marketing, on the other hand, is not tangible. It’s just a bunch of 1s and 0s that exist in the ether. And because of that, it’s easy to forget about. In fact, you probably don’t even think about the ads you see online—you just glance at them and then move on.
And that’s a problem for businesses because if people don’t think about your product or service, they’re not going to buy it. So while digital marketing might be cheaper and easier to do, it’s not nearly as effective as traditional marketing.
You Can’t Control the Message
You can’t control the message when you’re doing digital marketing. When you’re doing traditional marketing, though, you have complete control over what people see and hear.
With traditional marketing, you get to decide what goes in your ad, on your billboards, and in your TV commercials. You get to decide what message you want to send, and how you want to send it.
With digital marketing, though, you’re at the mercy of algorithms. You don’t know what people are going to see when they scroll through their social media feeds, or what ads they’re going to see when they’re browsing the internet.
And even if you are able to get your message in front of people, there’s no guarantee that they’ll actually see it. People are bombarded with so many ads and so much content that it’s easy for them to tune it all out.
The verdict is in: if you’re looking for a more reliable and less expensive marketing strategy, traditional marketing is the way to go. print, radio, and television advertisements may cost more upfront, but they reach a wider audience and have a more lasting impact. And while you can’t track results as accurately with traditional marketing, you can still get a sense of how effective it is by surveying your target market.
Digital marketing may be the hot new thing, but it’s not always the best option. When it comes to marketing your business, consider all your options and choose the one that will give you the most bang for your buck.
Founder of YBT Industries and one of the most recognized distribution experts in the world, Tzvi Odzer is a highly successful businessman who has a proven track record of building companies from scratch. Tzvi is a renowned expert on the distribution business and has more than 30 years of experience in the field. He was named as the Entrepreneur of the Year for Distribution by Ernst & Young in 2000. He is committed to helping start-up entrepreneurs transform the distribution landscape and is always eager to share his business knowledge with others.